Better Data Driven Business (BDDB)

The BDDB tool aims to support SMEs to make use of data to generate insights and apply strategies to remain competitive in the digital economy.

Grow Products Sales
Lower Inventory Cost
Smarter Growth Decision
A man viewing ZETTAPPs on his laptop.
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What is BDDB?

The Better Data Driven Business (BDDB) tool is introduced by IMDA aims to help SMEs gain deeper consumer insights and scale up their businesses through the responsible use of data.​​

BDDB is free for anyone to use! Users who are onboard of ZETTAPPS can extract data from the system and make use of this BI Tool to analyze.​

Designed with built-in data protection practices, the BI tool is based on data protection exceptions under the PDPA, so fret not!​

With BDDB, users onboard of ZETTAPPS can transform raw data into 2 different reports:
1. Grow Product Sales
2. Lower Inventory Costs